The Singaporean making Asian-inspired luxury perfumes for the world
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The Singaporean making Asian-inspired luxury perfumes for the globe
Elizabeth Liau started Maison de 50'Asie in November 2020. The luxury fragrance house combines revered French olfactory techniques with a distinct Asian identity. Think scents like ginger, green tea and saffron.
Elizabeth Liau, founder of Maison de 50'Asie. (Photograph: Elizabeth Liau)
Singaporean Elizabeth Liau has always had a dearest for perfumery, simply it was only in 2022 that she started to explore her passion with serious intent. The head of business development at a national arts establishment had dreams of starting her own line of fragrances, and spent two years researching – and searching – for the best ingredients and partners.
In November 2020, she launched Maison de L'Asie, a luxury perfume house developed in Singapore that fuses the celebrated art of French perfumery with Asian overtures. While the fragrances are crafted by fifth-generation perfumers from Grasse, France, the make's collections are inspired by Asian countries.
The first collection, named Nanyang, draws inspiration from cornball memories of Singapore. There are three fragrances in the drove – Female parent ten Dearest, a white musk aroma inspired by the comforting feel of a mother's love; Lost Lovers, a baritone unisex fragrance inspired by the imperceptible quality of youth and falling in love; and Nanyang, a unisex tea fragrance that pays homage to sometime Singapore.
The fragrances, available in 50ml and 100ml versions, are priced from US$168 (Due south$222.lxxx). They tin can be purchased at Maison de L'Asie'due south online store. The make ships worldwide, too.
Locally, the products are as well available for buy at The Gallery Store by Abry, located in the National Gallery Singapore.
Aside from the standalone perfume bottles, there is also a Discovery Set (US$28), featuring 2ml versions of each fragrance, and a Collector Box (The states$198), featuring 15ml versions of each fragrance.
Liau hopes to abound Maison de L'Asie into a global luxury perfume firm that volition rival those from Europe.
"It is a proudly made-in-Singapore brand, where all the ideation and development is washed in Singapore, working with a Singapore lab that sources our ingredients globally. I am very proud to have this opportunity to put forward a brand which I feel can accept a global audition," she said.
READ> These are some of the priciest – but nearly unique – perfumes that money tin buy
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Source: https://cnalifestyle.channelnewsasia.com/people/maison-de-lasie-singapore-perfume-brand-235636
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